Retime has been helping companies over the past year to succeed in different Amazon marketplaces. Particular we have paid attention to the IPR rights of our Finnish customers and how open global marketplaces are from the point of view of Finnish brands.
Amazon has created a way for manufacturers to control their own brand and products in Amazon marketplaces. Misuse of products and sellers that sell without the permission of the owner of the product or brand are a problem in the entire online retail world. Of course Amazon, Alibaba, eBay, Fruugo, Rakuten Flipkart, Taobao and many other global marketplaces are attractive because of the huge size.
The Amazon Brand Registry was opened in May 2017. It is necessary for manufacturers to secure their brand in the Amazon marketplaces. All marketplaces do not have the same service and the ability to secure company name, products, and even pricing as desired.
Firstly, it means that after you have successfully registered your brand you are able to contact Amazon brand registration team and report any abuse of your brand. Notification can not be made if your brand is not registered in the Amazon brand registry. A registered brand has identity protection rights and actions against an impersonators are possible.
Secondly, another significant advantage for companies that sell in the Amazon or intend to sell there in the near future is registered brands can build Amazon Storefront pages and Enhanced Brand Content. An unregistered brand does not have access to these extensive content opportunities.
The Brand Registry also provides powerful search and reporting tools to find potential brand breaches. These include: Product listing image Search to search for brand image or logos of your brand, ASIN search to find product matches as a bulk.
The brand registry is also proactive. Amazon uses information about products and brands to identify potential violations, so it is important to provide as much information as possible about products and brands. Proactive identification features include: the use of a trademark name or logo, product delivery from countries where original products are not manufactured, and product pages that use your brand even though the original product pages already exist. Amazon is reporting a violation reporting “Report a Violation” tool that allows the owner of the brand to take the necessary actions.
For more information contact:
Pasi Bruun, Business Development Director